Anna S. Caldwell

Square Design Blog




Purpose
Launch and manage a website to share Square’s design-focused work, processes, and insights with the external creative industry. In sharing, the blog aims to attract talent, showcase Square’s strongest work, and foster a sense of creative community across the company.

Contribution
I co-founded the Square Design Blog (from pitching to launching a public website) and co-led the cross-functional working group on monthly publication of articles. This work included content strategy, project management, communications, production design, and close collaboration with creatives to generate high quality content and artwork for the blog.

Form
Website with monthly publication and promotion of 2-3 articles.




Blog Home and About pages.  



↑ An overview of the content strategy and publication process I created to launch and maintain the blog.



↑ An article I designed and co-wrote, “Behind the Scenes: After hours edition”.



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