Anna Smylie Caldwell


Launch and manage a website to share Square’s design-focused work, processes, and insights with the external creative industry. In sharing, the blog aims to attract talent, showcase Square’s strongest work, and foster a sense of creative community across the company.

I co-founded the Square Design Blog (from pitching to launching a public website) and co-led the cross-functional working group on monthly publication of articles. This work included content strategy, project management, communications, production design, and close collaboration with creatives to generate high quality content and artwork for the blog.

Website with monthly publication of 2-3 articles.

An overview of the content strategy and process I created for the Blog. Guide designed by Kate Doyle.

Blog Home and About pages. Website design by Kirstyn Martin. 

An article I designed and co-wrote with Kate Cavanaugh, “Behind the Scenes: After hours edition”.

︎ Last project | Next project ︎

Anna ︎ Caldwell (202︎)