About
I’m Anna, a visual storyteller who builds brand identities and simplifies complex information through design.
I have a background in journalism✏️ and art 🖼️, which together inform my passion for conceptually-driven branding and publication design. I specialize in systems thinking and data vis, and have a soft spot for emoji.
As part of a cross-functional creative team at Block, I craft brand identities and storytelling for the company and its businesses, including Square, Cash App, TIDAL, and more. I work on a variety of projects that involve creating and managing brand systems, art directing campaigns, and designing editorial content.
Outside of work, I raise three kids, design for nonprofits, and explore the outdoors by foot, bike, or skis.
Oakland, CA
asmyliecaldwell@gmail.com | LinkedIn