About
I’m a visual storyteller who builds brand identities and simplifies complex information through design. I have a background in journalism✎ and art ❈, which together inform my passion for conceptually-driven branding and publication design.
As part of Block’s brand team, I craft branding and storytelling for the parent company and its businesses, including Square, Cash App, TIDAL, and Proto. I work on a variety of projects, including creating and managing brand systems, art directing events, and designing editorial content.
Outside of work, I raise three youngsters, design for nonprofits, and explore the outdoors by foot, bike, or skis.
Oakland, CA
asmyliecaldwell@gmail.com | LinkedIn