Anna S. Caldwell

About 


I’m Anna, a visual storyteller who builds brand identities and simplifies complex information through design. 



I have a background in journalism✏️ and art 🖼️, which together inform my passion for conceptually-driven branding and publication design. I specialize in systems thinking and data vis, and have a soft spot for emoji.

As part of a cross-functional creative team at Block, I lead the Brand Systems Design team on creating, evolving, and communicating the company’s visual identity through content, tools, and resources.

Outside of work, I juggle twins, design for nonprofits and Kazoo magazine, and explore the outdoors by foot, bike, or skis.

Oakland, CA
asmyliecaldwell@gmail.com | LinkedIn