Block Brand Launch
Purpose
Collaborate with a cross-disciplinary team on an expressive parent brand and launch campaign for Block (fka Square).
Form
Logo, launch campaign (2021), and brand system (2021-2024)
Results
Brand design featured on Brand New (+ their 2021 selects for 3D and motion), Input, A Change of Brand, and more
Collaborate with a cross-disciplinary team on an expressive parent brand and launch campaign for Block (fka Square).
Form
Logo, launch campaign (2021), and brand system (2021-2024)
Results
Brand design featured on Brand New (+ their 2021 selects for 3D and motion), Input, A Change of Brand, and more
↑ The launch website, block.xyz, which features a minimal design with a coded, interactive logo and Tidal playlist handpicked by Jay-Z.
↑ The launch video our team created to tell the growth story of Block and establish its art-driven brand.
