Block Brand Launch
PURPOSE
Collaborate with a cross-disciplinary team on an expressive parent brand and launch campaign for Block (fka Square), transitioning into a long-term role building and maintaining the brand system.
FORM
Logo, launch campaign (2021), and brand system (2021-2024)
RESULTS
Brand design featured on Brand New (+ their 2021 selects for 3D and motion), Input, A Change of Brand, and more
Collaborate with a cross-disciplinary team on an expressive parent brand and launch campaign for Block (fka Square), transitioning into a long-term role building and maintaining the brand system.
FORM
Logo, launch campaign (2021), and brand system (2021-2024)
RESULTS
Brand design featured on Brand New (+ their 2021 selects for 3D and motion), Input, A Change of Brand, and more
↑
The launch website, block.xyz, which features a minimal design with a coded, interactive logo and Tidal playlist handpicked by Jay-Z.
