Block Bitcoin Report
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Design a branded report to showcase data insights from a Bitcoin sentiment survey Block conducted with Wakefield. The report balanced bold design with legible visualizations to help distinguish it from other technical reports.
Form
A 19-page digital PDF hosted externally and social assets promoted on Block’s social channels. Illustration done by Angie Garland.
Results
Report featured on CoinDesk, The Block, Nasdaq, and more
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↑ I led the design of Block’s first data report that built upon Block’s newly launched brand identity. This meant creating a mini-brand for crypto-related content – one of Block’s content pillars – that was cohesive yet distinct from the base Block brand.
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↑ I teamed up with a talented illustrator who created icons for each insight within the report and beautiful spot illustrations for each section to balance the more technical data visualizations.
![](https://freight.cargo.site/t/original/i/c47c946b8967dc2b7a046c1a4b8afae1405cdea6b122e2b6865bd26472745e79/btc-report_samples4.png)
![](https://freight.cargo.site/t/original/i/c101fe3b2d0cc8d3720fe5c8cb5313ac4c78b74f8e2354de4f13ce6a39d5fd1b/btc-report_samples9.png)
↑ I also worked cross-functionally with Block’s data, copy, and comms teams to identify the best data visualizations for each insight within the report and created them along with the design spreads.
![](https://freight.cargo.site/t/original/i/9af18c317070ce7f7a91b302618849ff70ec3b75b2bdd9a49e5b9ced5ce5ed02/btc-report_samples6.png)
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You can see the full report here.