Collaborate with a cross-disciplinary team on an expressive parent brand and launch campaign for Block (fka Square).
I collaborated on the logo and brand ideation, and led the reskinning of the Investor Relations website. I also led the development of a brand system and guide, which I still focus on today.
Logo, brand system, and launch campaign
Brand design featured on Brand New (+ their 2021 selects for 3D and motion), Input, A Change of Brand, and more
↑ The launch website, block.xyz, which features a minimal design with a coded, interactive logo and Tidal playlist handpicked by Jay-Z.
↑ The launch video our team collaborated on with Sekani Solomon to tell the growth story of Block and establish its art-driven brand.
↑ A variety of spreads from the Block Brand Guide, a comprehensive resource that I directed and helped design.
“...I feel like we’ve all been clamoring to see brands do something more or different or new and this very much delivers on that front.”
↑ Armin Vit, Brand New