Anna Smylie Caldwell


I’m Anna, a visual storyteller who builds brand identities and simplifies complex information through design. I have a background in journalism and art, which together inform my passion for conceptually-driven branding, publication design, and data visualization.

As part of a cross-functional creative team at Block, I lead the Brand Systems Design team on creating, evolving, and communicating the company’s visual identity.

Outside of work, I juggle twins, design for nonprofits and Kazoo magazine, and explore the outdoors by foot, bike, or skis.

Oakland, CA | LinkedIn

Anna ︎ Caldwell (202︎)