<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Anna S. Caldwell Portfolio</title>
	<link>https://asmyliecaldwell.com</link>
	<description>Anna S. Caldwell Portfolio</description>
	<pubDate>Tue, 17 Feb 2026 14:40:45 +0000</pubDate>
	<generator>https://asmyliecaldwell.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Front page</title>
				
		<link>https://asmyliecaldwell.com/Front-page</link>

		<pubDate>Sun, 28 Aug 2022 19:28:44 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Front-page</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Information</title>
				
		<link>https://asmyliecaldwell.com/Information</link>

		<pubDate>Sun, 28 Aug 2022 19:28:44 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Information</guid>

		<description>About&#38;nbsp;
I’m a visual storyteller who builds brand identities and simplifies complex information through design.&#38;nbsp;I have a background in journalism✎ and art ❈, which together inform my passion for conceptually-driven branding and publication design.Currently, I design social content and educational campaigns for Anthropic. Previously, I crafted branding, storytelling, and events for Block and its businesses, including Square, Cash App, TIDAL, and Proto.&#38;nbsp;Outside of work, I enjoy spending time with my family, designing for nonprofits, and exploring the outdoors by foot, bike, or skis.



Chicago, IL

asmyliecaldwell@gmail.com &#124; LinkedIn
</description>
		
	</item>
		
		
	<item>
		<title>Resume</title>
				
		<link>https://asmyliecaldwell.com/Resume-1</link>

		<pubDate>Thu, 18 Aug 2022 23:38:37 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Resume-1</guid>

		<description>
	ResumePDF version here.


	

	

EXPERIENCE
Systems Design Lead
Block, Inc.

(2021—Present)
︎︎︎ Leading the Systems Design team on shaping and communicating the company’s brand system by creating content, workflows, and internal tools and resources.
Communication Designer
Square, Inc. (2018–2021)


Graphic Designer
Wells Fargo (2015–2018)


Data Viz Design Intern
Pitch Interactive (Summer 2015)


Graphic Designer
F Newsmagazine (2014–2015)


Graphics Intern
Chicago Tribune (2014–2015)



PUBLICATIONS &#38;amp; EXHIBITS
Kazoo magazine
Quarterly print publication (2022 – Present)
The Square Design Blog
Monthly digital publication (2020–2021)Now Serving Coffee
Event for Square’s NYC Pop-up Shop (2018)


Big Talk
Exhibit at SF Design Week Hub (2017)
Entrainment
Exhibit with Voyeur Theatre Collective in Chicago (2015)

MFA Show 2015
Exhibit in The Sullivan Galleries in Chicago (2015)

The Design ShowExhibit with The Chicago Art Dept. (2015)



EDUCATION
MFA, Visual Communication Design
School of the Art Institute of Chicago (2015)BJ, Journalism &#38;amp; Strategic Communication
University of Missouri (2012)

TECHNICAL SKILLS

Adobe CC, Figma, Google Suite, Microsoft Suite, Keynote, HTML/CSS, WordPress, Contentful&#38;nbsp;
AWARDS &#38;amp; HONORS
Nominated for Best Design and General Excellence - Special Interest for Kazoo magazine (Magic, Future, Brave issues)
ASME Awards (2022)

PIVOT Award
Wells Fargo (2016 &#38;amp; 2017)Designer of the Year and First, Second, and Honorable Mention in Illustration 
The Student Society for News Design (2015)Design for Best Newspaper Opinion Spread
College Media Association (2015)


</description>
		
	</item>
		
		
	<item>
		<title>Block Investor Day</title>
				
		<link>https://asmyliecaldwell.com/Block-Investor-Day</link>

		<pubDate>Tue, 17 Feb 2026 14:40:45 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Block-Investor-Day</guid>

		<description>Block Investor Day
&#60;img width="1920" height="1118" width_o="1920" height_o="1118" data-src="https://freight.cargo.site/t/original/i/760786274482ec7ceb5f6a8f947ab215c2413e413e0f38e44d0092db8cd86340/block-2.0_id-enrance.png" data-mid="244928172" border="0"  src="https://freight.cargo.site/w/1000/i/760786274482ec7ceb5f6a8f947ab215c2413e413e0f38e44d0092db8cd86340/block-2.0_id-enrance.png" /&#62;



PURPOSE
Lead the design of Block’s 2025 Investor Day – an immersive event showcasing Block’s brands, velocity, and vision to strengthen its messaging to the investor community.
FORMEvent identity system, executive presentations, stage motion graphics, signage, website, social content

	



&#60;img width="7791" height="5197" width_o="7791" height_o="5197" data-src="https://freight.cargo.site/t/original/i/a6d78ad8f989589f81e1e9baf4bce0bf8d91b643d1d8bdf350c1d20772f47a9a/_M5A9363.jpg" data-mid="244931852" border="0"  src="https://freight.cargo.site/w/1000/i/a6d78ad8f989589f81e1e9baf4bce0bf8d91b643d1d8bdf350c1d20772f47a9a/_M5A9363.jpg" /&#62;

&#60;img width="7737" height="5161" width_o="7737" height_o="5161" data-src="https://freight.cargo.site/t/original/i/594807c048fafec7a5b670386852f3191d09a6a98a6971f9b86ffa4d7602b870/_92A5116.jpg" data-mid="244928408" border="0"  src="https://freight.cargo.site/w/1000/i/594807c048fafec7a5b670386852f3191d09a6a98a6971f9b86ffa4d7602b870/_92A5116.jpg" /&#62;
&#60;img width="8256" height="6192" width_o="8256" height_o="6192" data-src="https://freight.cargo.site/t/original/i/1d763c6157165701e6bb60c58e1bc0dae390735ae586f10b8cfd98f55409109e/DSCF7801-1.jpg" data-mid="244928436" border="0"  src="https://freight.cargo.site/w/1000/i/1d763c6157165701e6bb60c58e1bc0dae390735ae586f10b8cfd98f55409109e/DSCF7801-1.jpg" /&#62;
&#60;img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/cfd4afb41bd338708d4112e3de02b4ce4a09708c12f38dcb398c248396f51cc0/_M5A9079.jpg" data-mid="244928440" border="0"  src="https://freight.cargo.site/w/1000/i/cfd4afb41bd338708d4112e3de02b4ce4a09708c12f38dcb398c248396f51cc0/_M5A9079.jpg" /&#62;


	The design of this event was part of my larger creative leadership over Block’s investor workstream, which also includes design of its quarterly shareholder letter, investor deck, and social content.
	


&#60;img width="3840" height="3046" width_o="3840" height_o="3046" data-src="https://freight.cargo.site/t/original/i/0aedf30bf9876e30829a60351117c744ef8168162fb4f9db97bbcf4edecb3ac8/block-2.0_id-earnings.png" data-mid="244928726" border="0"  src="https://freight.cargo.site/w/1000/i/0aedf30bf9876e30829a60351117c744ef8168162fb4f9db97bbcf4edecb3ac8/block-2.0_id-earnings.png" /&#62;




Block x Block ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Block x Block</title>
				
		<link>https://asmyliecaldwell.com/Block-x-Block</link>

		<pubDate>Tue, 17 Feb 2026 13:17:21 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Block-x-Block</guid>

		<description>Block x Block


&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/249f452074c2309c069531896eabbdcdc429027b754880283c78a2aa68cec370/block-2.0_bxb-entrance.png" data-mid="244916883" border="0"  src="https://freight.cargo.site/w/1000/i/249f452074c2309c069531896eabbdcdc429027b754880283c78a2aa68cec370/block-2.0_bxb-entrance.png" /&#62;

PURPOSE
	Concept and design an immersive experience celebrating Block’s 16th birthday that unites the entire company in one location (the Oakland Arena) to energize, educate, and inspire our employees.
FORMEvent identity system, environmental graphics, signage, presentation templates, stage motion graphics, swag, landing page, event app
	


&#60;img width="1920" height="1072" width_o="1920" height_o="1072" data-src="https://freight.cargo.site/t/original/i/b95384ecb071d6ec117ff0cc206e25d54efef3b92004afd667f0555ab4418d87/bxb_opening-animation.gif" data-mid="244927383" border="0"  src="https://freight.cargo.site/w/1000/i/b95384ecb071d6ec117ff0cc206e25d54efef3b92004afd667f0555ab4418d87/bxb_opening-animation.gif" /&#62;

&#60;img width="6192" height="4128" width_o="6192" height_o="4128" data-src="https://freight.cargo.site/t/original/i/8797bb695270854d3e1e23405c123704b4de06637ef2af5f9b5309ed73959c08/_CH22149.jpg" data-mid="244916890" border="0"  src="https://freight.cargo.site/w/1000/i/8797bb695270854d3e1e23405c123704b4de06637ef2af5f9b5309ed73959c08/_CH22149.jpg" /&#62;



&#60;img width="8098" height="5399" width_o="8098" height_o="5399" data-src="https://freight.cargo.site/t/original/i/fedc51861ca62e1f9ad9fb067f9f5cf8b83c16c78748ca03a01beef8c7e73089/_MF97438.jpg" data-mid="244916992" border="0"  src="https://freight.cargo.site/w/1000/i/fedc51861ca62e1f9ad9fb067f9f5cf8b83c16c78748ca03a01beef8c7e73089/_MF97438.jpg" /&#62;

&#60;img width="1919" height="1280" width_o="1919" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e0e3d5c1ab6e4dac7bd621af7bb428262351d3d0dc3330059402e6ac79115f51/block-2.0_bxb-posters.png" data-mid="244916888" border="0"  src="https://freight.cargo.site/w/1000/i/e0e3d5c1ab6e4dac7bd621af7bb428262351d3d0dc3330059402e6ac79115f51/block-2.0_bxb-posters.png" /&#62;


&#60;img width="1080" height="270" width_o="1080" height_o="270" data-src="https://freight.cargo.site/t/original/i/46a123b0a843c017d5518ff0e6eb532806f67625caeb3011c8a7e64a850f2745/Day00_PatternLoop_Kaleido_MidstageClosed_B_v001_1.gif" data-mid="244928106" border="0"  src="https://freight.cargo.site/w/1000/i/46a123b0a843c017d5518ff0e6eb532806f67625caeb3011c8a7e64a850f2745/Day00_PatternLoop_Kaleido_MidstageClosed_B_v001_1.gif" /&#62;


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/80c171d60250c9e87fe41c500ad15e434f1c000bb42f650b6071a95aaa528c92/DSCF2526.JPG" data-mid="244917732" border="0"  src="https://freight.cargo.site/w/1000/i/80c171d60250c9e87fe41c500ad15e434f1c000bb42f650b6071a95aaa528c92/DSCF2526.JPG" /&#62;

&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/07ca064b23490ed852d2838acb2e4917995a1c5bb656d9567403b82930908d86/DSCF2532.JPG" data-mid="244918230" border="0"  src="https://freight.cargo.site/w/1000/i/07ca064b23490ed852d2838acb2e4917995a1c5bb656d9567403b82930908d86/DSCF2532.JPG" /&#62;

&#60;img width="1920" height="1177" width_o="1920" height_o="1177" data-src="https://freight.cargo.site/t/original/i/21d21300260f2b0991d342127f2b960c5717d663c8556d9f2d5a9fb7cd3da3f0/block-2.0_bxb-swag.png" data-mid="244916884" border="0"  src="https://freight.cargo.site/w/1000/i/21d21300260f2b0991d342127f2b960c5717d663c8556d9f2d5a9fb7cd3da3f0/block-2.0_bxb-swag.png" /&#62;
&#60;img width="1029" height="1177" width_o="1029" height_o="1177" data-src="https://freight.cargo.site/t/original/i/0b9289f5b482091751aba1441cd62a2f6372475943062eaeb542305377b4ff6e/block-2.0_bxb-swag-patch.png" data-mid="244927464" border="0"  src="https://freight.cargo.site/w/1000/i/0b9289f5b482091751aba1441cd62a2f6372475943062eaeb542305377b4ff6e/block-2.0_bxb-swag-patch.png" /&#62;



Block Brand Launch ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Block Brand Launch</title>
				
		<link>https://asmyliecaldwell.com/Block-Brand-Launch</link>

		<pubDate>Thu, 18 Aug 2022 23:38:42 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Block-Brand-Launch</guid>

		<description>Block Brand Launch
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f66269bdce382a0e4aafd8b7d9c2c3eac29c2df82828a2fd98f3282c8fb3c1ea/BLOCK_FILM_STILLS_LOGO.png" data-mid="150777530" border="0"  src="https://freight.cargo.site/w/1000/i/f66269bdce382a0e4aafd8b7d9c2c3eac29c2df82828a2fd98f3282c8fb3c1ea/BLOCK_FILM_STILLS_LOGO.png" /&#62;


	
PURPOSE
Collaborate with a cross-disciplinary team on an expressive parent brand and launch campaign for Block (fka Square), transitioning into a long-term role building and maintaining the brand system.
FORMLogo, launch campaign (2021), and brand system ​(2021-2024)

RESULTS
Brand design featured on Brand New (+ their 2021 selects for 3D and motion), Input, A Change of Brand, and more


	



	↑
The launch website, block.xyz, which features a minimal design with a coded, interactive logo and Tidal playlist handpicked by Jay-Z.&#38;nbsp;
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d17076716aad60332fc0761ef4c21786443a0cf3f54091f603270608a4a9ed7/BLOCK_FILM_STILLS_BUILDING_BLOCKS_1.png" data-mid="150777532" border="0"  src="https://freight.cargo.site/w/1000/i/1d17076716aad60332fc0761ef4c21786443a0cf3f54091f603270608a4a9ed7/BLOCK_FILM_STILLS_BUILDING_BLOCKS_1.png" /&#62;






&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91f3907c974f2ed1af1e8c923334e4905e90352cf3fad4b19d43cd780c0b90a2/Block_Guides-Overview.png" data-mid="150777535" border="0"  src="https://freight.cargo.site/w/1000/i/91f3907c974f2ed1af1e8c923334e4905e90352cf3fad4b19d43cd780c0b90a2/Block_Guides-Overview.png" /&#62;




&#60;img width="1920" height="1010" width_o="1920" height_o="1010" data-src="https://freight.cargo.site/t/original/i/9794a82c3eb045c175b3b070dadd3de01d57c0569a76dbbfdc415154cf022e10/Block_Blockheads.png" data-mid="150777538" border="0"  src="https://freight.cargo.site/w/1000/i/9794a82c3eb045c175b3b070dadd3de01d57c0569a76dbbfdc415154cf022e10/Block_Blockheads.png" /&#62;
&#60;img width="1920" height="1010" width_o="1920" height_o="1010" data-src="https://freight.cargo.site/t/original/i/d130a5583d57d50ab9ece11811bb636cc2348f1a1df7da34ce56bd81c19d335d/Blockhead-meme.png" data-mid="150777546" border="0"  src="https://freight.cargo.site/w/1000/i/d130a5583d57d50ab9ece11811bb636cc2348f1a1df7da34ce56bd81c19d335d/Blockhead-meme.png" /&#62;



&#60;img width="2682" height="1652" width_o="2682" height_o="1652" data-src="https://freight.cargo.site/t/original/i/7bf97a6101918a08680d16ac276210ec2ebcfa6cd48ec56bd467b4868df29f39/Screen-Shot-2022-06-12-at-9.43.51-AM.png" data-mid="150777537" border="0"  src="https://freight.cargo.site/w/1000/i/7bf97a6101918a08680d16ac276210ec2ebcfa6cd48ec56bd467b4868df29f39/Screen-Shot-2022-06-12-at-9.43.51-AM.png" /&#62;

	“...I feel like we’ve all been clamoring to see brands do something more or different or new and this very much delivers on that front.”
	
— Armin Vit, Brand New


	

Square Design Blog ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Square Design Blog</title>
				
		<link>https://asmyliecaldwell.com/Square-Design-Blog</link>

		<pubDate>Thu, 18 Aug 2022 23:38:45 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Square-Design-Blog</guid>

		<description>Square Design Blog


	
&#60;img width="1087" height="435" width_o="1087" height_o="435" data-src="https://freight.cargo.site/t/original/i/897e0ef5de5b62b6e531533c081f3aeb8eef1485ad2588f729fee10eceb669e5/square-design-blog_header-final.gif" data-mid="150777551" border="0"  src="https://freight.cargo.site/w/1000/i/897e0ef5de5b62b6e531533c081f3aeb8eef1485ad2588f729fee10eceb669e5/square-design-blog_header-final.gif" /&#62;




	PURPOSE
Launch and manage a website to share Square’s design-focused work, processes, and insights with the external creative industry. In sharing, the blog aimed to attract talent, showcase Square’s strongest work, and foster a sense of creative community across the company.

FORM
Website with monthly publication and promotion of 2-3 articles
	

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bd062808c922e546d70ff86d3ef015129a53d6afa265fcd10aa0beefd7539ace/work-samples_anna-caldwell_apr-202223.png" data-mid="150777549" border="0"  src="https://freight.cargo.site/w/1000/i/bd062808c922e546d70ff86d3ef015129a53d6afa265fcd10aa0beefd7539ace/work-samples_anna-caldwell_apr-202223.png" /&#62;



&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a8c0616209e5c4074a3ebab9970bde4cfbdda385a350aba818f8943eecaaca89/work-samples_anna-caldwell_apr-202222.png" data-mid="150777548" border="0"  src="https://freight.cargo.site/w/1000/i/a8c0616209e5c4074a3ebab9970bde4cfbdda385a350aba818f8943eecaaca89/work-samples_anna-caldwell_apr-202222.png" /&#62;



&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2d9e63d0ff1c84d767b62d63efbea29e94c8ed9834187a3684a26eb289ff4c9c/work-samples_anna-caldwell_apr-202224.png" data-mid="150777550" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2d9e63d0ff1c84d767b62d63efbea29e94c8ed9834187a3684a26eb289ff4c9c/work-samples_anna-caldwell_apr-202224.png" /&#62;
↑
An article I designed and co-wrote, “Behind the Scenes: After hours edition”.

Kazoo magazine ︎︎︎




</description>
		
	</item>
		
		
	<item>
		<title>Now Serving Coffee</title>
				
		<link>https://asmyliecaldwell.com/Now-Serving-Coffee</link>

		<pubDate>Thu, 18 Aug 2022 23:38:46 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Now-Serving-Coffee</guid>

		<description>Now Serving Coffee

&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/40c28d205258ac869309cdcebaf542235587710211dfbd5c5306d9080ff68b8e/Square---Now-Serving-Coffee---exterior.JPG" data-mid="150777566" border="0"  src="https://freight.cargo.site/w/1000/i/40c28d205258ac869309cdcebaf542235587710211dfbd5c5306d9080ff68b8e/Square---Now-Serving-Coffee---exterior.JPG" /&#62;

	PURPOSE
Create a branded, experiential event showcasing Square’s coffee industry insights for the weekend encompassing National Coffee Day.

FORM
Our team planned the event and created a modular design system to apply to all its various elements. We then installed the exhibit in just a couple (long) days, and hosted the event alongside one of Square’s sellers, Toby Estates Coffee, and the Specialy Coffee Association’s Chief Research Officer, Peter Guiliano (for extra coffee cred).RESULTS
We welcomed over 8,000 visitors to the event and received 100+ pieces of national news coverage.
	

 
 






	↑ The design included the event branding, floor-to-ceiling infographic panels, interactive installations, coffee swag, reporter graphics, and a 300-cup wall for selfie shots.
	


&#60;img width="5500" height="3811" width_o="5500" height_o="3811" data-src="https://freight.cargo.site/t/original/i/18cde8ae1d54d9a02ea90e3e4c215b5bc816e8e693d88811698adeb851e77003/Square---Now-Serving-Coffee---interior-1.JPG" data-mid="150777571" border="0"  src="https://freight.cargo.site/w/1000/i/18cde8ae1d54d9a02ea90e3e4c215b5bc816e8e693d88811698adeb851e77003/Square---Now-Serving-Coffee---interior-1.JPG" /&#62;


&#60;img width="3732" height="5624" width_o="3732" height_o="5624" data-src="https://freight.cargo.site/t/original/i/0a5db01735e05940ab36c95cfa0b88025ca5ff62c39a2f247f6fdda453dbd8d5/Square---Now-Serving-Coffee---interior-5.JPG" data-mid="150777567" border="0"  src="https://freight.cargo.site/w/1000/i/0a5db01735e05940ab36c95cfa0b88025ca5ff62c39a2f247f6fdda453dbd8d5/Square---Now-Serving-Coffee---interior-5.JPG" /&#62;

	↑ This project was a tight collaboration throughout, but I primarily focused on any data viz or illustration moments throughout the space.
	

&#60;img width="5705" height="3863" width_o="5705" height_o="3863" data-src="https://freight.cargo.site/t/original/i/e55bf0ebf5fa5c7b55444911575679b76f863c541060c10b33bd7424346a686d/Square---Now-Serving-Coffee---swag.JPG" data-mid="150777572" border="0"  src="https://freight.cargo.site/w/1000/i/e55bf0ebf5fa5c7b55444911575679b76f863c541060c10b33bd7424346a686d/Square---Now-Serving-Coffee---swag.JPG" /&#62;





Images and videos courtesy of Jen Murse
Big Talk ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Kazoo Magazine</title>
				
		<link>https://asmyliecaldwell.com/Kazoo-Magazine</link>

		<pubDate>Thu, 18 Aug 2022 23:38:48 +0000</pubDate>

		<dc:creator>Anna S. Caldwell Portfolio</dc:creator>

		<guid isPermaLink="true">https://asmyliecaldwell.com/Kazoo-Magazine</guid>

		<description>Kazoo magazine
&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/45a9c32fdb6dc6777cb83b3ed27e8c81dcbe0549eafb2c53b73a26dc9acb4911/kazoo-magic-cover.jpg" data-mid="151516493" border="0"  src="https://freight.cargo.site/w/1000/i/45a9c32fdb6dc6777cb83b3ed27e8c81dcbe0549eafb2c53b73a26dc9acb4911/kazoo-magic-cover.jpg" /&#62;


	PURPOSE
Collaborate with a tight-knit creative team on an award-winning, ad-free magazine for girls, ages 5 to 12, that celebrates them for being strong, smart, and true to themselves.&#38;nbsp;

FORM
A 64-page quarterly print publication distributed via Whole Foods and small bookstores.
	


&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/0d5b87fe94df0a156eea9f8d0be752b5123c9414317a26c8e08c795787561414/kazoo_covers.jpg" data-mid="169598567" border="0"  src="https://freight.cargo.site/w/1000/i/0d5b87fe94df0a156eea9f8d0be752b5123c9414317a26c8e08c795787561414/kazoo_covers.jpg" /&#62;

	↑ I helped brainstorm each issue’s art direction, which is grounded in the issue’s theme — ranging from the illusory world of magic to the bold vibes of bravery to inspiring ideas about the future.&#38;nbsp;
	

&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/33a490dc8107b55e94c94ce51420daff6d639bd43749d91180d0e058945c8b3d/04_Motion_TOC.jpg" data-mid="169602212" border="0"  src="https://freight.cargo.site/w/1000/i/33a490dc8107b55e94c94ce51420daff6d639bd43749d91180d0e058945c8b3d/04_Motion_TOC.jpg" /&#62;


	↑ I designed the “Tickle” section, which begins at the table of contents and includes several spreads of interactive puzzles, games, and activities.
	




&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/1cf0ca5638f443e454b3a501feda07c803c33a111863a97444d900bcffb9556c/04_Magic_SC.png" data-mid="169597486" border="0"  src="https://freight.cargo.site/w/1000/i/1cf0ca5638f443e454b3a501feda07c803c33a111863a97444d900bcffb9556c/04_Magic_SC.png" /&#62;




&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/4b272ef497ec3530618b3656a72975d44f8fe0a6312c9a10de5af1130df5f147/04_Magic_fortune-teller.png" data-mid="169597488" border="0"  src="https://freight.cargo.site/w/1000/i/4b272ef497ec3530618b3656a72975d44f8fe0a6312c9a10de5af1130df5f147/04_Magic_fortune-teller.png" /&#62;


&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/e39d1bdf4c38c983863c1fe50dc7f6cdb006b20c5231728deaeeb8391e5de472/04_Brave_Slingshot.jpg" data-mid="169602623" border="0"  src="https://freight.cargo.site/w/1000/i/e39d1bdf4c38c983863c1fe50dc7f6cdb006b20c5231728deaeeb8391e5de472/04_Brave_Slingshot.jpg" /&#62;

&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/166cc3f93ae59ef0563368c23ecb1cf7d3f606842d535b673aa9e06a1db42334/04_Ocean_Maze.jpg" data-mid="169600591" border="0"  src="https://freight.cargo.site/w/1000/i/166cc3f93ae59ef0563368c23ecb1cf7d3f606842d535b673aa9e06a1db42334/04_Ocean_Maze.jpg" /&#62;


	“A smart, beautiful quarterly. One of the best gifts of the year.”
	

— The New York Times (2022)

&#38;nbsp;


Block Investor Day ︎︎︎


</description>
		
	</item>
		
	</channel>
</rss>